Santa Rosa is a city located in Sonoma County, California. With a population of 175,269 as of 2021, it is the largest city in the North Bay region and the fifth most populous city in the San Francisco Bay Area.
Population and Demographics
According to the latest estimates from the US Census Bureau, Santa Rosa has a population of 175,269 residents. This makes it the 27th largest city in California by population.
The racial makeup of Santa Rosa is approximately:
- 67.2% White
- 5.3% African American
- 1.7% Native American
- 8.1% Asian
- 0.5% Pacific Islander
- 11.7% from other races
- 5.5% from two or more races
- 51.5% Hispanic or Latino of any race
In terms of age, the population of Santa Rosa is spread out with 24.3% under the age of 18, 8.8% from 18 to 24, 26.9% from 25 to 44, 26.4% from 45 to 64, and 13.6% who are 65 years of age or older. The median age is 37.6 years old.
There are 69,391 households in Santa Rosa, with an average household size of 2.53 persons. The homeownership rate is 55.3%, with 38,362 owner-occupied housing units.
History and Economy
Santa Rosa was founded in 1833 and officially incorporated as a city in 1868. For most of its history, it served as the agricultural center of Sonoma County. Major industries included horticulture, dairy, and poultry production.
After World War II, Santa Rosa began to expand rapidly due to its location along Highway 101 and proximity to San Francisco. The city diversified its economy and experienced growth in sectors such as education, healthcare, technology, finance, tourism, and retail.
Some of Santa Rosa’s major employers today include:
- St. Joseph Health (healthcare)
- Santa Rosa Community Health (healthcare)
- Sonoma County Medical Association (healthcare)
- City of Santa Rosa (government)
- Santa Rosa City Schools (education)
- Amy’s Kitchen (food production)
Other major sectors of Santa Rosa’s economy include retail, finance, education, tourism, manufacturing, construction, and real estate.
Attractions and Landmarks
Some of the most popular attractions and landmarks in Santa Rosa include:
- Charles M. Schulz Museum – museum dedicated to the Peanuts comic strip creator
- Annadel State Park – scenic state park with hiking, biking, and wildlife viewing
- Luther Burbank Home and Gardens – historic home and gardens of horticulturalist Luther Burbank
- Green Music Center – performing arts complex with concert hall
- Sonoma Raceway – famous auto racing track that hosts NASCAR and other races
- Railroad Square Historic District – area with restaurants, shops, and nightlife
- Russian River Brewing Company – popular brewpub and beer garden
Santa Rosa also has a vibrant arts community, with art galleries, public art displays, theater companies, and events such as the ArtTrails open studio tour.
Government
Santa Rosa has a Council-Manager form of government. The city council consists of a directly elected mayor and six council members who pass legislation and appoint a professional city manager to oversee day-to-day operations.
Some of the main departments and services managed by the city government include:
- Police Department
- Fire Department
- Public Works (infrastructure and transportation)
- Water Department
- Wastewater Department
- Recreation and Parks
- Housing and Community Services
Residents of Santa Rosa vote on measures and elected officials at the local, state, and federal level. Community engagement is encouraged through public forums, town halls, citizen advisory groups, and volunteering.
Transportation
Santa Rosa is served by several major transportation links. Highway 101 runs through the city and connects it to San Francisco, located about 55 miles south. Other highways providing regional access include Highways 12 and 116.
Public transportation is provided by Sonoma County Transit which operates local bus service, while Golden Gate Transit offers bus connections to San Francisco and other communities. The Sonoma-Marin Area Rail Transit commuter rail line also has a station in Santa Rosa.
The Charles M. Schultz Sonoma County Airport provides regional flights, with international airports in San Francisco and Oakland about an hour’s drive away.
Education
Santa Rosa is served by the Santa Rosa City School District, which operates 16 elementary schools, 6 middle schools, 5 high schools, and other education centers. Total K-12 enrollment is over 16,000 students.
Higher education options include:
- Santa Rosa Junior College – a community college offering associate degrees and certificates
- Empire College – a private college with career-oriented programs
- Sonoma State University – a public university located in nearby Rohnert Park
Santa Rosa is known for having a highly educated population, with 41.4% of adults holding at least a bachelor’s degree.
Sports and Recreation
Santa Rosa supports a variety of sports teams and recreational opportunities. The city is home to the Sonoma Stompers baseball team, part of the independent Pacific Association. Other teams include the North Bay Breakers soccer club and Santa Rosa Junior College’s Bear Cubs athletics.
Santa Rosa contains an extensive network of parks and trails for activities like hiking, cycling, golf, tennis, and swimming. Popular recreation spots include Howarth Park, Spring Lake Regional Park, and Galvin Park.
Due to its climate and natural surroundings, Santa Rosa offers year-round options for outdoor recreation. Nearby options include hiking in Annadel State Park, boating and fishing on the Russian River, and exploring the Sonoma Coast beaches and redwood forests.
Arts and Culture
Santa Rosa has a thriving arts and culture scene. The city is home to the Press Democrat newspaper along with magazines, art galleries, theater companies, and music venues.
Some highlights include:
- Luther Burbank Center for the Arts – performing arts center hosting concerts and events
- Third Street Aleworks – brewpub with live music
- Charles M. Schulz Museum – museum honoring the Peanuts creator
- Sonoma County Museum – history and art museum
- Wells Fargo Center for the Arts – large multipurpose performing arts center
There are many festivals and events held annually in Santa Rosa, such as the Sonoma County Fair, Rose Parade, and Tuesday Night Market downtown street fair.
Housing
The median value of owner-occupied housing units in Santa Rosa is $558,600. Many residential neighborhoods contain a mix of single-family homes, apartments, condominiums, and townhouses. New housing construction continues at a steady pace.
Some of the most popular neighborhoods include:
- Rincon Valley – suburban area with parks and recreation
- Bennett Valley – upscale community near Annadel Park
- West End – historic district near downtown
- Junior College – centrally located near Santa Rosa Junior College
- Skyhawk – newer growth area on eastern edge
Like many communities in California, Santa Rosa faces housing affordability issues. Efforts are ongoing to develop more accessible housing for lower and middle income families. Transit-oriented development is also planned to allow greater density near transportation hubs.
Quality of Life
Santa Rosa provides an excellent quality of life for residents. Positive factors include:
- Proximity to vineyards, redwoods, beaches, and other natural areas for recreation
- Strong economy and job market in healthcare, technology, and other sectors
- Highly rated public schools as well as higher education opportunities
- Variety of shopping, dining, arts, and entertainment
- Relatively affordable housing compared to other Bay Area cities
- Mediterranean climate with warm, dry summers and mild winters
While cost of living, traffic congestion, and housing affordability remain concerns, Santa Rosa offers a vibrant small city with natural beauty and a diversity of amenities.
Future Outlook
Santa Rosa is expected to continue its growth over the coming decades. Population projections estimate the city will reach 199,300 residents by 2040.
To accommodate development while preserving quality of life, Santa Rosa has enacted a General Plan with goals that include:
- Increasing housing density near public transit
- Revitalizing the downtown area
- Preserving open space and agriculture
- Investing in infrastructure like roads and utilities
- Supporting business development and high-wage job creation
While challenges like housing costs and traffic will persist, Santa Rosa appears poised to thrive as a desirable, prosperous North Bay community in the years ahead.